If you are looking to be a PPC Expert, the first thing to start with would to be have a website of your own. Yes, it’s because when you have a website and you promote it yourself on search engine, you get to have practical experience. You will be able to see how the actual interface is and how things actually work with pay per click advertising.
You may, by now, have already spoken to several institutes offering ppc training services, haven’t you? What did you ask them for? Did you ask them if they would be offering practical sessions with AdWords, BingAds or Facebook interfaces or not? If not, you must make a point that you ask for practical sessions. Why?
Because, no matter how much you read from books or get to know from theory sessions, you won’t feel confident when you actually have to work in the real interface of AdWords. The real confidence comes when you keep working with the real dashboard. You do things to learn them. If you learn by doing it practically, you won’t even need to memorize things. The entire concept will be easily learnt by you.
One more important thing is that when you look for ppc training, try to find an individual ppc expert who can train you on ppc in one to one session. This way you will be able to understand things and will be ask your heart out. Not just that, you will get personal attention and hence your learning will be faster and more desirable.
No matter what method you choose to learn pay per click advertising, make sure you are using things practically in your own campaigns wherever possible. It will be more confidence of what you known.
Finally, join one of the online forums on the subject and ask questions if you have and answer the questions of others. It again help a lot in learning a subject in the best possible manner.