Over the last few years, the widespread phenomenon of digital marketing has swept over the traditional methods of marketing. Different components of digital marketing, such as search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC), email marketing, video marketing etc., have taken a tight grip over the market.
Digital marketing has proved to be a boon for the startups and small-scale businesses. It allows them to make an impressive entry into the market by spending less amount. Online campaigns make their presence felt in the market. What else can you expect from your marketing strategy?
However, it’s important that you hire an experienced online marketing expert to make strategies and execute them effectively. Since digital marketing is a broad concept incorporating a number of components, in this piece, we will discuss pay-per-click and its advantages only.
Small businesses have several benefits to gain from PPC. PPC is one of the greatest ways to reach your targeted audience at the right time and when they’re ready to convert. It’s a tool that can be used to promote in the online world. It’s all about running your ads, and the amount you pay depends on how many people clicked on your ad.
There are many PPC channels and platforms you can use, but the most known ones are Google AdWords and Bing Ads. In case you are new to PPC, you can hire a PPC expert or an agency.
PPC offers numerous benefits. Here we are mentioning top three benefits that small business can avail out of PPC:
Quick Results: Businesspeople want results and want them fast. Pay-Per-Click is the fastest method to run an advertising campaign and receive instant results. In simple words, if you have a website ready and running, you can create an AdWord account, set up ads, run them in Google network, and start getting traffic.
When it comes to reaching your targeted audience in the fastest possible way, PPC proves to be very efficient.
Measurable results: Another benefit of PPC is that whatever you do have a clear, measurable target. Meaning, you can measure anything related to a PPC campaign from profits, costs, clicks, views, visits, clicks and much more.
From the time you begin a PPC campaign, you know how much you spend. There are several reports and KPIs that offer all the information you need, data that’s essential to marketing departments and CEOs.
No dependency on SEO: For long-term success, you need to have an SEO-friendly website. Though I comply with SEO best practices and standards, one of the nice things about pay-per-click is that upon creating profitable campaigns, you need not worry about Google and the changes they are making to their ranking algorithms.
PPC and SEO are two main components of digital marketing and can work together in harmony for producing some remarkable results. For optimizing and running your campaigns effectively, you can hire an expert AdWords consultant.
Ratan Jha is one of the finest digital marketing consultants in India and founder of Webtech Splashsys. He has been in online marketing for last seven years.