Pay-Per-Click (PPC) Advertising: Meaning, Scope and Benefits

Over the last few years, the widespread phenomenon of digital marketing has swept over the traditional methods of marketing. Different components of digital marketing, such as search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC), email marketing, video marketing etc., have taken a tight grip over the market.

Digital marketing has proved to be a boon for the startups and small-scale businesses. It allows them to make an impressive entry into the market by spending less amount. Online campaigns make their presence felt in the market. What else can you expect from your marketing strategy?

However, it’s important that you hire an experienced online marketing expert to make strategies and execute them effectively. Since digital marketing is a broad concept incorporating a number of components, in this piece, we will discuss pay-per-click and its advantages only.

Understanding PPC

Small businesses have several benefits to gain from PPC. PPC is one of the greatest ways to reach your targeted audience at the right time and when they’re ready to convert. It’s a tool that can be used to promote in the online world. It’s all about running your ads, and the amount you pay depends on how many people clicked on your ad.

There are many PPC channels and platforms you can use, but the most known ones are Google AdWords and Bing Ads.  In case you are new to PPC, you can hire a PPC expert or an agency.


PPC offers numerous benefits. Here we are mentioning top three benefits that small business can avail out of PPC:

Quick Results: Businesspeople want results and want them fast. Pay-Per-Click is the fastest method to run an advertising campaign and receive instant results. In simple words, if you have a website ready and running, you can create an AdWord account, set up ads, run them in Google network, and start getting traffic.

When it comes to reaching your targeted audience in the fastest possible way, PPC proves to be very efficient.

Measurable results: Another benefit of PPC is that whatever you do have a clear, measurable target. Meaning, you can measure anything related to a PPC campaign from profits, costs, clicks, views, visits, clicks and much more.

From the time you begin a PPC campaign, you know how much you spend. There are several reports and KPIs that offer all the information you need, data that’s essential to marketing departments and CEOs.

No dependency on SEO: For long-term success, you need to have an SEO-friendly website. Though I comply with SEO best practices and standards, one of the nice things about pay-per-click is that upon creating profitable campaigns, you need not worry about Google and the changes they are making to their ranking algorithms.


PPC and SEO are two main components of digital marketing and can work together in harmony for producing some remarkable results. For optimizing and running your campaigns effectively, you can hire an expert AdWords consultant.

Ratan Jha is one of the finest digital marketing consultants in India and founder of Webtech Splashsys. He has been in online marketing for last seven years.



How can you boost your online marketing business?


The booming usage of internet has now turned for marketing and advertising purposes. If you are not marketing or advertising online than you may lack among your competitors. With every businesses turning online and many willing to turn, the completion has gone wider.  This has led many private online marketers to promote their brands online through Pay per click (PPC) advertising or hire an PPC expert to do such.

What is a PPC? Pay per click advertising is a strategy which helps to improve your website rankings in (SERP) pages of many search engines. Hiring an PPC expert can be beneficial for new online marketers to increase their targeted customers and make profit quickly. There are certain ways in which a PPE expert can help them.

PPC experts are well aware of tips and tricks regarding usage of Google AdWords and hence help to boost your website through paid placements of ads.They analyze your business goals and identify your target audience.

Thus Hiring a PPC expert would be off more benefit for all startups online, so as to attain quick growth in their business, which would not be possible if done by them.

As above we learned benefits of hiring an PPC expert, similarly one can also hire an AD words consultant to promote his online business and increase visitors to his site. Ad words consultant are those who help you to create good ad copy’s and ads that brings more conversion to your website.

In addition to the above there are few more benefits of hiring an AD word consultant.  An AD words consultant Maximizes your online advertising budget so that you get most out of your money.

Write high quality ad copy

Increase your click through rate.

Maximizes your online marketing efforts.

Online marketing beginners should hire an AD words consultant that is right for their business.

For more information on AdWords and PPC campaigns log on to



How Ad words consultant and PPC experts help an online marketer

Google ad words plays an important role in field of internet marketing. It allows online marketers to advertise their products and services in various ways in (SERP) pages and beyond. These are the advertising campaigns set by Google to attract highly targeted traffic to a blog or website. Google ad words also offers advertisers the ability to target researchers inside a limited geographical area.

Many webmasters rely on Google ad words, as it brings highly target oriented traffic to their website, but a webmaster must be very specific about what he/she is selling or they may face a huge loss.

Any online marketer can create an ad words account for his/her website but a successful ad words campaign can only be provided by a Google Ad words consultant They are experts, not only in creating a great ad copy but also in creating ads   that have good conversion rates. Some more advantages of hiring an AdWords consultant is that

They have the ability to maximize your advertising budget so that you get more profit.

They have the ability to write a great ad copy.

They increase your click through rate

They are capable in maximizing your total online efforts.

Google AdWords are most effective marketing tool if used correctly, thus hiring an AdWords consultant for that purpose will result in more profits.

In a similar way PPC advertising also offers a huge benefit for those who want to test customer’s fast response on their products and services. This advertising process is best for those who are not willing to wait for promotion of their website.   As this process is a special way of internet marketing and is new, online marketers are recommended to hire a PPC expert for their online business.  A PPC expert

Makes your headline more appealing to drive traffic.

Do a good research and use appropriate keywords in your headline

Uses the methodology of Dynamic keyword insertion (DKI) to make title relevant to searchers. hence they use words like Buy Now, Learn More, e t c.

A PPC campaign requires a constant work to ensure maximum return.