How a PPC expert ensures profit in marketing?


An online marketing campaign can be profitable or ineffective depending on the expert a business hire. It is possible that a business spends only Rs 10 or Rs 100 on a campaign, the priority of a company should be to hire an experienced AdWords consultant who can maximise the profit of a campaign.

An AdWords and PPC expert can make a significant contribution towards a business and website performance. The following reasons explain it in detail-

  • PPC and AdWords can help business owners to advertise to the audience who are actively looking for a product and service. This increases the chances of conversion after the click and thus, maximises the budget.
  • PPC ads appear when a user types specific keywords in the search box. Google allows the advertisers to choose these keywords and send the advertisers to a relevant page on the website. These AdWords can take time, but the results can be excellent for the business.
  • By selecting AdWords as the marketing tool, a business owner ensures that the company is found by potential customers at the exact time of their requirement.
  • PPC and AdWords give you a measurable ROI which allows the business owners to see exactly what they are getting from an Ad. The impressions and number of clicks which an Ad is getting can be measured, and this makes analysing the success much more comfortable.
  • The exposure which an Ad campaign delivers can be beneficial both in the long and short-term. The customers search for keywords which means that your brand gets the visibility in front of potential clients.
  • The cost involved in a PPC campaign is dependent on the clicks which makes it one of the most effective and result oriented tools to market products.

All these benefits give a fair idea why the preference for AdWords is increasing over SEO.

Are you looking for an AdWords and PPC expert who can increase the visibility and demand of your business?

Contact Ratan Jha today!



How can a PPC campaign get optimised with experts help?


A PPC or Pay Per Click is the most cost-effective method of digital marketing. The campaign can deliver high-quality traffic and targeted messages that lead to successful, post-click response rates. A PPC expert is a professional who takes care of a campaign and allows the business owners to reach their marketing goals.

The reasons why a PPC expert should be employed are listed below-

  • Expands the reach- It is essential that the reach of a business campaign increases while the focus is maintained on the target audience. The approved sellers on the platforms like Google AdWords™ and the Yahoo! Bing Network are familiar with targeting the specific users.
  • Optimizes the budget- PPC requires an advertiser to pay for an ad only when they click on them. This can create an illusion that money in a campaign is getting fully utilised, but ineffective clicks can eat the whole budget of the campaign. An expert will help a business campaign by selecting the right packages. They can also target users by geography, demographics, and other available filters.
  • Results are measured- The experts can monitor results which is an advantage with the PPC. Tracking ad impressions, clicks and expenditures is possible. They will tweak ads and adjust accordingly.
  • Align with other channels- It is seen that the PPC users treat them as a different entity to the other marketing channels. As with the other marketing channels, it is essential that you integrate the PPC campaign into the overall marketing and promotional plan. An expert helps business owners to connect the PPC campaign with the existing E-mail campaigns or direct mail.
  • Saves time- By giving PPC responsibilities to the experts, an organisation can allow it’s employees to focus on areas such as business development.

It is evident that to maximise the budget of an AdWords or PPC campaign, expert help is required.

Ratan Jha is an AdWords consultant and PPC expert based in Delhi. He will take care of all your digital marketing needs with Data Driven Strategies, Executions, And Reporting.

Learn SEM and become an in-demand professional


The business landscape has changed drastically in the last decade with the rise of online marketing. The difficulty has increased multifold then what it used to be, and competition is at an all-time high. It is now required that sellers keep in mind the demands of the customers and make changes to their business model accordingly.

Search Engine Marketing (SEM) is one of the most crucial technique in Internet advertisement. You can see different search engines like Google and Bing have their methods to generate search listings. Link building, website design, and relevant content through keyword research are part of these methods.

To get a better understanding and becoming proficient in search marketing, SEM training in Delhi is taken. This training teaches future online marketers about making their site ideal for search engines. If a website is at the top of search results, this implies that the optimisation is done correctly, and it will mean an increased volume of traffic on site.

The primary reason why SEM training is so necessary is that of how search engines work. It is crucial that business remains on the right path. The search engines collect the relevant sites and web pages for keywords.

The benefits of SEM are further explained below-

  • Transparency- The SEM allows advertisers to measure the conversions right to the keyword and ads. This will enable marketers to know what aspect of an ad needs improvement.
  • Geotargeting- In search engine marketing, advertisers can target the potential clients in their backyard or halfway across the world.
  • Pay Per Action- The paid search is referred to the name of PPC and advertisers have only to pay a fee when the ad is clicked.

These factors emphasise how the need for SEM is more than conventional marketing.

Do you want to get PPC training in Delhi or learn SEM techniques?

Contact thesemacademy today to become an expert in the field of Search marketing.

How a PPC expert helps you in achieving your business targets?


In Internet advertisement, there are two methods to market a product- organic and inorganic.

The organic method includes SEO or Search engine optimisation. It affects the visibility of a website in the search results and increasing the traffic on it. The inorganic technique of influencing the results on a site include PPC which is a useful marketing strategy for charging a fee only when an ad is clicked.

The clicks on a website are earned in PPC, and when a search containing a keyword is done, they appear on the top of search results. It is one of the most effective advertising channels, and the primary objectives of ROI, traffic and reach is achieved quickly. Now, what are the benefits of hiring a PPC expert for a business? There are many, and few of them are listed below-

  • Immediate results- The PPC is a fast process and results are achieved in very less time as compared to the organic methods.
  • Quality traffic- The traffic which comes due to PPC is the relevant traffic. It can pull visitors to your website and not push advertisement to convince people. The search traffic is likely to be converted as PPC ads are among the first options.
  • Increase in sales and leads- It can increase the sales and leads. If the quality of products and services is right, PPC will likely drive more conversion. Although, it can take time and PPC is expensive, the results are rewarding.
  • Measurable- It is a quantifiable method of advertising and the advertisements, keywords, or ad placements get tracked. Conversion tracking can be used to monitor the conversions which you are receiving.
  • Independent of Algorithm changes- PPC advertisement is not dependent on the Google Algorithm changes, and it is not a risky technique.

Do you want to hire an AdWords consultant for digital marketing for your business?

Contact Ratan Jha, a Delhi based Google certified expert. He will help you in achieving your business goals.

How will a course in SEM add to your knowledge of Search marketing?

11184074 - smiling young student posing in a classroom

11184074 – smiling young student posing in a classroom

SEM or Search engine marketing is a combination of paid search and organic search. The approach taken is holistic and results driven which increases the visibility among the targeted audience.

SEO is a technique which includes content marketing, site and page optimisation and keyword targeting so that a website can appear at the top of search results. It is more focused on the quality of content on the site and aims to improve it over time.

In the case of PPC, it is used for fast results and traffic growth by the website owners. It is a means of targeting the traffic which is relevant to a business.

In recent times, SEM has emerged as a bright career alternative. Benefits of SEM training in Delhi are given below-

  • It provides a deeper understanding of the SEO techniques and is usually designed by trained professionals.
  • A professional course has updated knowledge and factually correct knowledge about the course.
  • The course allows students to have one on one interaction with the trainers and feedback is given on projects which will enable a better understanding of the concepts.
  • With the help of a professional course, a student will gain knowledge about illegal methods, and they will get to know about correct techniques to increase the rankings.
  • It is cheaper than hiring professionals for your campaign, and it is observed that many organisations give in-house training to employees to handle the campaigns.
  • When a student is done with course, they will get a full perspective of an internet marketing campaign and how the profits can be maximised.

These benefits highlight the need for taking Search engine marketing training and PPC training in Delhi.

If you are a student who wants to learn how to make a website rank on the first page of search results or bring relevant traffic to it, you can contact It is an institute based in Delhi which helps students in reaching their career goals.

How hiring a PPC expert can boost your sales?


Google started an online advertising service by the name of AdWords. It is used by advertisers to display brief advertising copy, product listings, and video content on the Google Ad network. The cookies and keywords determined by advertisers use these characteristics to place advertising copy on pages.

The AdWords has evolved as the primary source of revenue for Google with total advertising revenue of USD 43.7 billion in the year 2012. In AdWords, there are two services involved- Pay-Per-Click (PPC) and Cost Per Acquisition (CPA) advertising.

PPC is an internet advertising model which is used to direct traffic to websites, and an advertiser pays a fee to the publisher when the ad is clicked. It is usually associated with the first-tier search engines, and in case of search engines, the advertisers typically bid on the keyword phrases relevant to their audience while content sites commonly charge a fixed price per click.

It is advised that business owners take services of PPC expert to grow their business. The benefits are listed below-

  • Keyword research- This process is vital for any business, and an expert will spend lots of time on it. Picking wrong keywords can be disastrous for a campaign as it can exhaust the budget of internet marketing budget quickly.
  • Wrong Ad copy- The biggest strength of a PPC expert is the ability to perform competitive research. They know how to find a good copy, study your competition and then form ads based on it.
  • Tracking- Any sound PPC expert will work by tracking not only sales but also the source of these sales. They will concentrate their efforts on the parts of the campaign which are profitable and remove the ones which are eating the budget.

These reasons show how a PPC expert will impact the online marketing campaign of a business positively.

Are you looking for an AdWords consultant to help your digital marketing campaign?

Contact Ratan Jha; he is a Google certified professional based in Delhi.

Why hiring an expert is so crucial for your PPC campaign?


The two primary techniques involved in Search engine marketing, PPC and SEO are in constant competition with one another as the target audience is mostly the same. SEO is a slow process and in a highly competitive environment, time means money. This is the reason why more money is invested in PPC advertising.

PPC advertising allows business owners to deliver targeted traffic, but it is not easy and takes technical knowledge to implement it successfully. It is often seen with internet advertising that even the veterans of this field commit mistakes and therefore, it is advised to take services of a PPC expert. They will review every aspect of the campaign, and some of the other reasons for hiring them are listed below-

  • Keyword research- The whole process of keyword research is difficult and time-consuming. Picking the wrong keywords can mean quick depletion of budget and thus, it is crucial that the right keywords are chosen.
  • Wrong Ad copy- A PPC expert conducts research and knows how to find a good copy, they study your competition, and they form ads based on their knowledge. A good ad copy benefits the campaign by increasing the click-through campaign and increasing the overall profit.
  • Tracking sales- An expert performs the vital task of monitoring the transactions and their source. Tracking sales allow business owners to know which part of a campaign is more effective and which needs to be cut off.
  • Campaign settings- To set up a campaign, several aspects need to be checked to provide maximum exposure. There are questions about how a campaign should target audiences locally, statewide, nationally, or worldwide? Is there a need for different ad groups?
  • Updated- A PPC expert will be updated about the latest happenings in digital marketing as they read news, journals and forums.

Do you wish to take services of a PPC expert and AdWords consultant?

Ratan Jha is an Internet marketing expert and provides PPC management services in Google AdWords, Bing Ads, Amazon Ads, Facebook Ads and Twitter Ads.