The tasks performed by the PPC expert in a digital marketing campaign.


The Pay-per-click is often termed as PPC by the digital marketing experts. PPC is a faster method to attract traffic to a website as compared to the organic tools like SEO. PPC can be used in the marketing of brands, products and services.

PPC techniques allow the ads to reach the targeted audience from the instant it gets approved, but that is not the only purpose of the PPC. A PPC is also used to measure the success of the internet marketing campaign and the cost-effectiveness of it.

At the entry level, the PPC industry requires a basic understanding of how the PPC campaigns work is needed. How the different digital marketing techniques are used in the campaign and where PPC fits. However, to become a PPC expert and excel in it, learners need to keep themselves updated with the latest technology.

They know about the platforms used to carry out the campaign like Google ads and Bing Ads. It is also crucial that the expert understands these platforms to handle the PPC campaigns efficiently and maximum revenue is extracted from them. Business owners prefer to hire experts who have completed their Google certifications.

It is vital that a PPC expert understands how the digital marketing ecosystem works. If an expert can keep themselves updated with latest happenings in this field. They should have an idea about how to handle the challenging situations so that success is achieved in the digital marketing campaign.

A significant way to ensure the success of a PPC campaign is to take the services of an AdWords consultant. The essential tasks performed by an AdWords consultant is as follows-

  • A decreased monthly cost while maintaining the click volume.
  • Reduced CPC and increased impressions.
  • Increased click-through rate.

Ratan Jha is an AdWords consultant based in Delhi. He is also a Google AdWords certified professional who helps businesses to streamline their marketing campaign. Visit to contact him.



How to Get Ready for an Illustrious PPC Career?


The digital marketing has created a new order of marketing around the world. The new strategies and models of marketing are being accepted to reap more benefits by advertisers. With the use of the internet, businesses can reach and target their potential customers from one place. The traditional marketing was confined to an area.

But, the modern online marketing can be used effectively to target prospects coming from beyond physical boundaries. Meaning, you can increase your sales and traffic promoting your products and services online than the traditional channel.

The digital marketing is broadly divided into broad categories: organic and paid advertising. Both the channels are used efficiently to reap the maximum profits and generate ROI for your business.

But, businesses need experienced and skilled professionals to take care of your marketing correctly. Hence, there is a rising demand for digital marketing professionals in the industry now.

If you are looking for a successful career in paid advertising, the PPC training in Delhi is the right choice for you. The course will teach the basic to a higher level of paid advertising strategies. Top industry experts design the curriculum with years of experience in this field. Further, a significant emphasis is given to the practical aspect than theoretical to make students experts in ads management.

You will learn practically to set, optimise and manage the campaign to the international standards. Detailed training is offered to students to customise landing page, ad copy, and track the performance of the campaign based on the industry standards. Working on the live project will beget practical skills and theoretical knowledge necessary for a job in the niche industry.

There is no dearth of job opportunities for experienced paid advertising professionals in the industry. Every business is looking to gain some revenues with limited expenses, and there is no better option than the PPC advertising.

Want to learn the paid advertising from experts?

Join in the top SEM Training in Delhi in the next batch to start a career in the online marketing industry. Contact us to enrol in the SEM course today.


Why is AdWords becoming more vital with each passing day?


PPC or Pay Per Click is an exclusive method of Search engine marketing to attract traffic through inorganic or paid advertising. Commonly used with search engines like Google and Microsoft, the search engines use PPC ads in their search results.

Search engine advertisers bid on keywords which get used more often by the users while performing a search while content sites commonly charge a fixed amount for a click. The PPC display ads are also known as the banner ads gets shown on the websites with related content. There are websites as well which show PPC ads and these ads are displayed when the keyword query matches the list of keywords.

The management of PPC services is one of the most effective forms of Search engine marketing used to achieve high-quality traffic on a site. A PPC expert is needed to make a PPC campaign successful as they know the tactics and latest tricks involved in handling PPC campaigns. The potential of PPC is vast in comparison to the SEO or Search engine optimisation, and corporate sector is using PPC campaigns to attract more users rather than SEO.

An expert who works towards making the PPC campaign successful is known as the AdWords consultant. Their PPC management can impact the campaign in the following ways-

  • Decreased monthly cost while the click volume gets maintained.
  • Reduced CPC and increased impressions.
  • Increasing the click-through rate through ad-text optimisation.

An essential responsibility of AdWords consultant is to manage the AdWords account. This account allows the organisations without having the expertise to reach the global audience.

A combination of AdWords consultant and Search marketing professionals ensure that your campaign is in right hands and delivers the desired results.

If you are looking for an AdWords consultant and PPC expert in Delhi, you can contact Ratan Jha. He is a Google certified AdWords professional and a top contributor to the AdWords community. Visit for more information.

How to Grab a Job in the Digital Marketing Industry?

11184074 - smiling young student posing in a classroom

11184074 – smiling young student posing in a classroom

The digital marketing industry has witnessed amazing growth and will continue to grow even further in coming years.

With its vast growth and usages, huge job opportunities are coming up for aspirants looking to start a career in this field. In India, the digital marketing is still in a nascent stage. But, the industry has already gained wide recognition with businesses allocating separate budget for different online marketing strategies. It shows the significant rise and acceptance of digital marketing as a new tool of procuring consumers for brands and companies.

The digital marketing or search engine marketing is a broad term. It includes promotion of products and services with the application of internet in paid or organic ways. With the passage of time, new strategies have come in the market, which could be studied or specialised individually. Here are some of the subset of the search marketing:

  • Pay Per Click
  • Search Engine Optimisation
  • Social Media Marketing and Optimisation
  • Email Marketing
  • Content Marketing
  • Data scientist, and others.

Numerous profiles are available for aspirants to study and acquire relevant knowledge. There is a huge demand for digital marketing specialist, PPC expert, SEO specialist, and others.

Aspirants can enrol in SEM training in Delhi to learn the latest strategies and techniques. As the industry is evolving continuously, the courses should be advanced containing basic to higher level of information. The certificate course will be useful in building a career in the search marketing.

Apart from that, there is a separate course for PPC training in Delhi. In the course, students learn setting to optimisation of the ad campaigns. The students are trained on the live projects to learn to run the campaign to the international standards. Training is offered on management of ad campaigns to reach to targeted audience to get more conversions. Optimal ranking is gained optimising the quality score to the industry standards. Hence, the aspirants get hands-on training and knowledge to get a job in the industry after completion.

Want to study PPC or SEM course in Delhi?

Contact us to enrol in the next course to start a career in this field.




Why is PPC Advertising Important for Online Businesses?

digiguru-ratanjhaPay Per Click is an important form of advertising used widely business across the globe. Companies are charged money for each click in the ad campaigns. But, the traffic that comes from the search engines are qualified and possess the intention of purchasing your products. Though the campaign seems to be costly, yet the ROI of the business will be positive. For that, you need to set and manage the campaign to the international standards.

PPC advertising is being used by companies of all sizes – big or small in reaching the audience online. The campaign is effective and takes no time in delivering the right result. However, it takes efforts in managing the campaign to get the desired result. A PPC expert is essential to set, optimise and track the campaign’s performance online. The real work begins soon after setting the campaign in the system. It needs constant modification, tracking and optimisation to maximise the revenues within a short time.

Companies failing to manage the campaign as per the international standard will get failures. Not managing of the campaign will lead to loss of budget due to irrelevant clicks in the ads. Hence, the campaign should be optimised and managed to target, save budget and increase the sales online.

Some of the business owners prefer managing the campaign themselves. If you are one such owner, you must know the project in detail with experience in handling before. Know the latest strategies, management and optimisation technique are consulting with an AdWords Consultant. You can contact the expert online and get the valuable guidance sitting at your home.

A consultant can provide right guidance and help in selecting keywords, ad copy, landing page, and even other strategies. Utilising the right strategies help in increasing the reach to the right audience and increase sale immediately.

PPC advertising has the highest potential of increasing your sales and profits, but, need constant monitoring of the performance. Achieving success in the paid advertising is possible when you have experts to manage your campaigns.

Want to succeed in paid advertising?

Talk to our experts for services and achieve success in marketing today.

The urgent need of PPC and AdWords consultant for businesses


The scenario in current time makes it vital that any business whether small or large deals online. Competition is high, and it becomes essential to have one over your competitors. To beat this competition, online marketing is required.

Online marketing involves the use of keywords and search techniques to bring clicks to your website. The business models on which focus on – E-commerce, lead-based website, affiliate marketing and local search. A significant step in online marketing is the hiring of a PPC expert.

PPC or Pay Per Click is the technique of promoting a website through a search engine. The PPC expert runs the campaign depending on the clicks it generates. The cost of the campaign is in proportion to the clicks. However, the price is insignificant when the profit gets compared.

It becomes a necessity while running these campaigns that the expert has the required technical knowledge and prowess. The money involved in the attack should get used in a way that it is maximised. If the business of any customer needs to be elevated, then it becomes necessary that the business owners take the help of an AdWords consultant.

An AdWords consultant is essential in reaching to your potential customers through the help of a search engine. They advertise your product by creating quality ad copy, and this ensures that the conversion is high for these clicks. Although anyone can create an AdWords account, only an experienced consultant can bring the desired traffic to the website.

The organisation can face loss in the business if the constant management and tracking of performance through Google Analytics doesn’t get done. To avoid such situations of loss, you need to hire a professional. The AdWords consultant will give his valuable insight for the campaign and produce keywords to attract the customers. There are specific quality checks, however, which a business owner must perform.

The certification pages, AdWords partners link, the link between case studies and a thorough search in the AdWords official community should get done before hiring a professional.

So, if you are looking for a PPC and AdWords expert for your business, you can contact Ratan Jha who with his incredible knowledge and experience helps the startups and established companies to formulate and implement their online marketing campaigns.


Top Reasons to Join in PPC Training in Delhi


Digital marketing is growing at a rapid pace in the world. India is no exception, though, the industry still is in a nascent stage. With increasing percentage of internet penetration, consumers using the online media for search and purchase products is expected to rise even further.

Marketing research shows that businesses are using the online marketing platforms to reach their potential audiences and desired goals. Budgets for online marketing have increased significantly, in fact, more than any other strategies over the few years for firms.

Search engine marketing has two subcategories – the pay per click and organic marketing. The companies have been using both these methods correctly to increase their reputation, sales, and ROI of businesses.

As there is a significant demand for SEM professionals in the market, it is the right time to start a career in this field. For people eyeing a job shouldn’t hesitate to join SEM training in Delhi. It is a necessary course enabling students to acquire preliminary to advanced skills in the practice. Live project training allows students to gain industry-relevant skills or get ready for their jobs in the workplace. Delhi is considered one of the prominent hubs producing job opportunities in this field.

The PPC training in Delhi is also an excellent course for those looking to get into the field of paid advertising. You will get knowledge how to set the campaign to the management of Pay Per Click ads like Google AdWords, Facebook, Bing, Twitter, and others.

As a trainee, you will be taught to optimise the campaign, landing page, selection of keywords, tracking, A/B testing, and other aspects of the ads. Adding to your knowledge will be insights and tools while training on the live projects. The comprehensive training modules carve the candidates to take challenging projects and reach to desired marketing goals.

Do you want to know more about the internet marketing?

Consult with our experts to get answers to your queries and enrol in the course today.