In the world of Internet marketing, there is a constant tug of war between PPC and AdWords. The changing algorithms of Google are also responsible for companies evolving and updating themselves regularly.
The process of SEO is efficient but slow, and this means the businesses can’t hold on to the number one ranking which they desire. This is the reason why many advertisers prefer investing in PPC. It has the power to deliver the targeted traffic.
PPC, however, requires technical prowess to be adequately implemented. Even the experts tend to make a mistake while starting something new and therefore a PPC expert who can look at all the potential angles of a PPC campaign is required. They also improve the landing page and copy of the website.
The potential cost of setting up an AdWords account will be higher than the fee charged by a PPC expert and thus, hiring an expert is advised. The following are reasons for hiring an expert-
- Keyword research- The research required to find the right keywords is a complex task. It requires a reasonable amount of time, and if an advertiser is using the wrong keywords, the budget can exhaust quickly.
- Producing an ad copy- One of the tasks which a PPC expert performs is that of writing a good ad copy after doing research and studying your competition. The right copy will increase the clicks on a site and in turn increase the profits.
- Tracking- One of the most vital features of a PPC campaign is tracking of sales, clicks and the source of clicks. Through monitoring, advertisers can focus on the profitable parts of the campaign.
- Update settings- The campaign settings can be confusing, and business owners need to adjust them to get maximum exposure. The geographic locations which need to be targeted should be set before running a campaign.
Do you want to hire a PPC and AdWords consultant for your business?
Ratan Jha is an expert based in Delhi who helps businesses to streamline their marketing campaigns. Visit Ratanjha.com to know more!