How has SEM training become an essential part of Internet marketing curriculum?

11184074 - smiling young student posing in a classroom

11184074 – smiling young student posing in a classroom

The need to conduct business online is a necessity in the current scenario. As the user base of the Internet continues to grow, there is an increased shift towards hiring Digital marketing experts. The SEM services also come in the same bracket.

SEM or Search engine marketing involves search engines like Google and Bing have different standards for their site to qualify for the top results. The factors which are included are efficient link building, website design and providing relevant content through research. However, to conduct an adequate SEM campaign, proper training is required.

So, what are the methods which are taught in SEM training in Delhi?

SEM training includes the following metrics and methods to optimise the websites-

  • Keyword research and analysis- This is a three-step process- Ensure that site gets indexed in the search engines, finding the most relevant and accessible keywords for the websites and using these keywords to convert the traffic which is generated.
  • Website saturation and popularity- The presence of a website on the search engine gets analysed through the number of pages of a site that are indexed by the search engine.
  • Back-end tools- The web analytics tools and HTML validators provide data on a website and its visitor. This allows the success of a site to be measured.
  • Whois tools- They reveal the owner of a website and is essential for information relating to copyright.
  • Google Mobile-Friendly Website Checker- This test is used to analyse the URL and check if the page has a mobile-friendly page.

These methods are vital to conducting any SEM campaign. An SEM campaign also includes Keyword marketing or Pay-Per-Click advertising. The technology allows the users to bid on the specific keywords or phrases. It ensures that ad appears in the results of a search engine.

The internet advertising aspirants often have queries such as what is the need for PPC training? The reason is simple-Any professional digital marketer can learn PPC to get a big career boost. Search engines welcome the paid or PPC results to enhance online sales and visibility of a brand.

Thesemacademy provides PPC training in Delhi. They help in achieving the career goals students have in Internet marketing like becoming a Google certified professional. Visit to know more.


How to Generate Qualified Leads and Sales for Your Business?

Are you facing loss in your online marketing?

If yes, the situation is very frustrating and disappointing for marketers. However, the reasons for not getting the desired end goal may vary. In most of the case, advertisers not using the latest strategies and planning see the loss in marketing budget and irrelevant traffic. Hence, it is required to consult with an online marketing expert to avoid losing your valuable money.digiguru-ratanjha

The Pay Per Click advertising has become the most accepted form of promotion to get the desired result within a short time. It has the potential of bringing the desired traffic and conversion from online sources quickly. However, advertisers must consult with an AdWords consultant to get help in the management of the ad campaign. Guidance of the experts may help in managing and optimising the campaign to generate more ROI for your business. With continuous optimisation, the company can reach potential customers to increase the conversion manifolds.

The consultants help advertisers willing to manage the advertising campaign without outsourcing the projects. However, it is essential to consult with experienced and skilled experts to get the most accepted services.

PPC is one of the most effective ways of earning qualified leads from the search engines. The visitors with genuine intention to buy your products or services come to your website. In this way, the business can increase conversion and sales of merchandise from online sources.

Avoid getting irrelevant clicks and traffic from the online media managing the campaigns to the international standards. It is an essential service as every click in the ads require money for the business. Outsource your paid advertising project to a PPC expert to increase CTR and ROI of your company at low budget. The experts keep improving the campaign to be able to generate more sales while paying less. Constant tracking of the campaign helps advertisers to keep check of irrelevant click and visitors in the website.

Do you want to succeed in paid advertising?

Contact us to get a detailed PPC proposal from our experts for services today.



The tasks performed by the PPC expert in a digital marketing campaign.


The Pay-per-click is often termed as PPC by the digital marketing experts. PPC is a faster method to attract traffic to a website as compared to the organic tools like SEO. PPC can be used in the marketing of brands, products and services.

PPC techniques allow the ads to reach the targeted audience from the instant it gets approved, but that is not the only purpose of the PPC. A PPC is also used to measure the success of the internet marketing campaign and the cost-effectiveness of it.

At the entry level, the PPC industry requires a basic understanding of how the PPC campaigns work is needed. How the different digital marketing techniques are used in the campaign and where PPC fits. However, to become a PPC expert and excel in it, learners need to keep themselves updated with the latest technology.

They know about the platforms used to carry out the campaign like Google ads and Bing Ads. It is also crucial that the expert understands these platforms to handle the PPC campaigns efficiently and maximum revenue is extracted from them. Business owners prefer to hire experts who have completed their Google certifications.

It is vital that a PPC expert understands how the digital marketing ecosystem works. If an expert can keep themselves updated with latest happenings in this field. They should have an idea about how to handle the challenging situations so that success is achieved in the digital marketing campaign.

A significant way to ensure the success of a PPC campaign is to take the services of an AdWords consultant. The essential tasks performed by an AdWords consultant is as follows-

  • A decreased monthly cost while maintaining the click volume.
  • Reduced CPC and increased impressions.
  • Increased click-through rate.

Ratan Jha is an AdWords consultant based in Delhi. He is also a Google AdWords certified professional who helps businesses to streamline their marketing campaign. Visit to contact him.


How to Get Ready for an Illustrious PPC Career?


The digital marketing has created a new order of marketing around the world. The new strategies and models of marketing are being accepted to reap more benefits by advertisers. With the use of the internet, businesses can reach and target their potential customers from one place. The traditional marketing was confined to an area.

But, the modern online marketing can be used effectively to target prospects coming from beyond physical boundaries. Meaning, you can increase your sales and traffic promoting your products and services online than the traditional channel.

The digital marketing is broadly divided into broad categories: organic and paid advertising. Both the channels are used efficiently to reap the maximum profits and generate ROI for your business.

But, businesses need experienced and skilled professionals to take care of your marketing correctly. Hence, there is a rising demand for digital marketing professionals in the industry now.

If you are looking for a successful career in paid advertising, the PPC training in Delhi is the right choice for you. The course will teach the basic to a higher level of paid advertising strategies. Top industry experts design the curriculum with years of experience in this field. Further, a significant emphasis is given to the practical aspect than theoretical to make students experts in ads management.

You will learn practically to set, optimise and manage the campaign to the international standards. Detailed training is offered to students to customise landing page, ad copy, and track the performance of the campaign based on the industry standards. Working on the live project will beget practical skills and theoretical knowledge necessary for a job in the niche industry.

There is no dearth of job opportunities for experienced paid advertising professionals in the industry. Every business is looking to gain some revenues with limited expenses, and there is no better option than the PPC advertising.

Want to learn the paid advertising from experts?

Join in the top SEM Training in Delhi in the next batch to start a career in the online marketing industry. Contact us to enrol in the SEM course today.


How a PPC Expert Brings More ROI for Online Business?

The primary goal of every business is to gain profit. It is achievable when you are reaching to potential audience and selling your products. The newfound platform for selling products or services is the internet. Users in digital marketing space are increasing at an exponential rate creating a perfect platform for businesses to promote and get the desired ROI.digiguru-ratanjha

There are many marketing channels which can be utilised in promoting your brands in the market. But, paid advertising is one of the most popular one used extensively across the globe.

Pay Per Click is a form of advertising in which advertisers need to pay money for each click in the ad. Paid advertising is a costly affair, but it can bring potential customers right to your website for conversion. The visitors have qualified intention of buying your products and land into your ad campaigns after typing in the search box.

Maximising your profit from paid advertising is not possible unless your ads rank in the top and possess features look by customers. A PPC expert can help you in optimising ad campaign to beget optimal ad position and get more visibility. Right from the setting to the management of campaigns, an expert can offer specialised services to customers. Optimising the campaign to the international standards helps in increasing CTR, quality score and ROI. It is helpful in reaching the maximum audience and gets the desired sales of your products.

The cost of hiring an expert is high. Hence, some of the business owners love to manage the advertising campaign themselves to save money. However, it is advisable to do so if you are experienced and skilled enough in this field.

Consult with an AdWords consultant to get guidance and help in setting the optimisation of the ad campaign to generate high ROI for your business. You will get guidance on increasing CTR, lower CPC and increase the ROI of your marketing.

Do you want to get success in paid advertising?

Contact us to get a detailed PPC proposal from our experts today.

Why is AdWords becoming more vital with each passing day?


PPC or Pay Per Click is an exclusive method of Search engine marketing to attract traffic through inorganic or paid advertising. Commonly used with search engines like Google and Microsoft, the search engines use PPC ads in their search results.

Search engine advertisers bid on keywords which get used more often by the users while performing a search while content sites commonly charge a fixed amount for a click. The PPC display ads are also known as the banner ads gets shown on the websites with related content. There are websites as well which show PPC ads and these ads are displayed when the keyword query matches the list of keywords.

The management of PPC services is one of the most effective forms of Search engine marketing used to achieve high-quality traffic on a site. A PPC expert is needed to make a PPC campaign successful as they know the tactics and latest tricks involved in handling PPC campaigns. The potential of PPC is vast in comparison to the SEO or Search engine optimisation, and corporate sector is using PPC campaigns to attract more users rather than SEO.

An expert who works towards making the PPC campaign successful is known as the AdWords consultant. Their PPC management can impact the campaign in the following ways-

  • Decreased monthly cost while the click volume gets maintained.
  • Reduced CPC and increased impressions.
  • Increasing the click-through rate through ad-text optimisation.

An essential responsibility of AdWords consultant is to manage the AdWords account. This account allows the organisations without having the expertise to reach the global audience.

A combination of AdWords consultant and Search marketing professionals ensure that your campaign is in right hands and delivers the desired results.

If you are looking for an AdWords consultant and PPC expert in Delhi, you can contact Ratan Jha. He is a Google certified AdWords professional and a top contributor to the AdWords community. Visit for more information.

How to Grab a Job in the Digital Marketing Industry?

11184074 - smiling young student posing in a classroom

11184074 – smiling young student posing in a classroom

The digital marketing industry has witnessed amazing growth and will continue to grow even further in coming years.

With its vast growth and usages, huge job opportunities are coming up for aspirants looking to start a career in this field. In India, the digital marketing is still in a nascent stage. But, the industry has already gained wide recognition with businesses allocating separate budget for different online marketing strategies. It shows the significant rise and acceptance of digital marketing as a new tool of procuring consumers for brands and companies.

The digital marketing or search engine marketing is a broad term. It includes promotion of products and services with the application of internet in paid or organic ways. With the passage of time, new strategies have come in the market, which could be studied or specialised individually. Here are some of the subset of the search marketing:

  • Pay Per Click
  • Search Engine Optimisation
  • Social Media Marketing and Optimisation
  • Email Marketing
  • Content Marketing
  • Data scientist, and others.

Numerous profiles are available for aspirants to study and acquire relevant knowledge. There is a huge demand for digital marketing specialist, PPC expert, SEO specialist, and others.

Aspirants can enrol in SEM training in Delhi to learn the latest strategies and techniques. As the industry is evolving continuously, the courses should be advanced containing basic to higher level of information. The certificate course will be useful in building a career in the search marketing.

Apart from that, there is a separate course for PPC training in Delhi. In the course, students learn setting to optimisation of the ad campaigns. The students are trained on the live projects to learn to run the campaign to the international standards. Training is offered on management of ad campaigns to reach to targeted audience to get more conversions. Optimal ranking is gained optimising the quality score to the industry standards. Hence, the aspirants get hands-on training and knowledge to get a job in the industry after completion.

Want to study PPC or SEM course in Delhi?

Contact us to enrol in the next course to start a career in this field.