As the dependence business on advertising is increasing, the pace of increase can be in the way number of experts or professional are coming into the industry. With a simple search in Google you will find hundreds of individual consultants and agencies. As a business owner looking to promote your business, it becomes important for you to play safe and find the most suitable consultant or agency for your needs.
But the question is how?
Beware for self-proclaimed experts and professionals. It seems an easy business to start for some people. All they need to proclaim themselves as experts is to have a website and ads running. Is that really all? Not really, you must do a thorough check before hiring an AdWords consultant. Here are a few things you should look at –
Ask for the officials links to certification pages. You know that Google awards certifications to people who pass the exam for AdWords. All such certified people are given certificates which are hosted on Google’s sites. Ask for such official links.
Ask for AdWords Partners link. If they deny for any reason, go to Google’s partner search website and search for their agency names. If you can’t find them there, they are faking to be PPC expert.
Ask for case studies. Yes, ask for the case studies from their previous clients. It will give some of kind of confidence about their expertise and will help you know if they are faking.
Find them in AdWords official community. If they are not there, you have all the reasons to doubt them. How can an expert not be present in the official community where their expertise can be validated in the best possible manner? Check their engagement and ratings there.
Ask campaign performance related questions yourself and see if what they make sense in the real scenario or not. Ask for testimonials and client references.