The tasks performed by the PPC expert in a digital marketing campaign.


The Pay-per-click is often termed as PPC by the digital marketing experts. PPC is a faster method to attract traffic to a website as compared to the organic tools like SEO. PPC can be used in the marketing of brands, products and services.

PPC techniques allow the ads to reach the targeted audience from the instant it gets approved, but that is not the only purpose of the PPC. A PPC is also used to measure the success of the internet marketing campaign and the cost-effectiveness of it.

At the entry level, the PPC industry requires a basic understanding of how the PPC campaigns work is needed. How the different digital marketing techniques are used in the campaign and where PPC fits. However, to become a PPC expert and excel in it, learners need to keep themselves updated with the latest technology.

They know about the platforms used to carry out the campaign like Google ads and Bing Ads. It is also crucial that the expert understands these platforms to handle the PPC campaigns efficiently and maximum revenue is extracted from them. Business owners prefer to hire experts who have completed their Google certifications.

It is vital that a PPC expert understands how the digital marketing ecosystem works. If an expert can keep themselves updated with latest happenings in this field. They should have an idea about how to handle the challenging situations so that success is achieved in the digital marketing campaign.

A significant way to ensure the success of a PPC campaign is to take the services of an AdWords consultant. The essential tasks performed by an AdWords consultant is as follows-

  • A decreased monthly cost while maintaining the click volume.
  • Reduced CPC and increased impressions.
  • Increased click-through rate.

Ratan Jha is an AdWords consultant based in Delhi. He is also a Google AdWords certified professional who helps businesses to streamline their marketing campaign. Visit to contact him.



How to Get Ready for an Illustrious PPC Career?


The digital marketing has created a new order of marketing around the world. The new strategies and models of marketing are being accepted to reap more benefits by advertisers. With the use of the internet, businesses can reach and target their potential customers from one place. The traditional marketing was confined to an area.

But, the modern online marketing can be used effectively to target prospects coming from beyond physical boundaries. Meaning, you can increase your sales and traffic promoting your products and services online than the traditional channel.

The digital marketing is broadly divided into broad categories: organic and paid advertising. Both the channels are used efficiently to reap the maximum profits and generate ROI for your business.

But, businesses need experienced and skilled professionals to take care of your marketing correctly. Hence, there is a rising demand for digital marketing professionals in the industry now.

If you are looking for a successful career in paid advertising, the PPC training in Delhi is the right choice for you. The course will teach the basic to a higher level of paid advertising strategies. Top industry experts design the curriculum with years of experience in this field. Further, a significant emphasis is given to the practical aspect than theoretical to make students experts in ads management.

You will learn practically to set, optimise and manage the campaign to the international standards. Detailed training is offered to students to customise landing page, ad copy, and track the performance of the campaign based on the industry standards. Working on the live project will beget practical skills and theoretical knowledge necessary for a job in the niche industry.

There is no dearth of job opportunities for experienced paid advertising professionals in the industry. Every business is looking to gain some revenues with limited expenses, and there is no better option than the PPC advertising.

Want to learn the paid advertising from experts?

Join in the top SEM Training in Delhi in the next batch to start a career in the online marketing industry. Contact us to enrol in the SEM course today.


How a PPC Expert Brings More ROI for Online Business?

The primary goal of every business is to gain profit. It is achievable when you are reaching to potential audience and selling your products. The newfound platform for selling products or services is the internet. Users in digital marketing space are increasing at an exponential rate creating a perfect platform for businesses to promote and get the desired ROI.digiguru-ratanjha

There are many marketing channels which can be utilised in promoting your brands in the market. But, paid advertising is one of the most popular one used extensively across the globe.

Pay Per Click is a form of advertising in which advertisers need to pay money for each click in the ad. Paid advertising is a costly affair, but it can bring potential customers right to your website for conversion. The visitors have qualified intention of buying your products and land into your ad campaigns after typing in the search box.

Maximising your profit from paid advertising is not possible unless your ads rank in the top and possess features look by customers. A PPC expert can help you in optimising ad campaign to beget optimal ad position and get more visibility. Right from the setting to the management of campaigns, an expert can offer specialised services to customers. Optimising the campaign to the international standards helps in increasing CTR, quality score and ROI. It is helpful in reaching the maximum audience and gets the desired sales of your products.

The cost of hiring an expert is high. Hence, some of the business owners love to manage the advertising campaign themselves to save money. However, it is advisable to do so if you are experienced and skilled enough in this field.

Consult with an AdWords consultant to get guidance and help in setting the optimisation of the ad campaign to generate high ROI for your business. You will get guidance on increasing CTR, lower CPC and increase the ROI of your marketing.

Do you want to get success in paid advertising?

Contact us to get a detailed PPC proposal from our experts today.

Why is AdWords becoming more vital with each passing day?


PPC or Pay Per Click is an exclusive method of Search engine marketing to attract traffic through inorganic or paid advertising. Commonly used with search engines like Google and Microsoft, the search engines use PPC ads in their search results.

Search engine advertisers bid on keywords which get used more often by the users while performing a search while content sites commonly charge a fixed amount for a click. The PPC display ads are also known as the banner ads gets shown on the websites with related content. There are websites as well which show PPC ads and these ads are displayed when the keyword query matches the list of keywords.

The management of PPC services is one of the most effective forms of Search engine marketing used to achieve high-quality traffic on a site. A PPC expert is needed to make a PPC campaign successful as they know the tactics and latest tricks involved in handling PPC campaigns. The potential of PPC is vast in comparison to the SEO or Search engine optimisation, and corporate sector is using PPC campaigns to attract more users rather than SEO.

An expert who works towards making the PPC campaign successful is known as the AdWords consultant. Their PPC management can impact the campaign in the following ways-

  • Decreased monthly cost while the click volume gets maintained.
  • Reduced CPC and increased impressions.
  • Increasing the click-through rate through ad-text optimisation.

An essential responsibility of AdWords consultant is to manage the AdWords account. This account allows the organisations without having the expertise to reach the global audience.

A combination of AdWords consultant and Search marketing professionals ensure that your campaign is in right hands and delivers the desired results.

If you are looking for an AdWords consultant and PPC expert in Delhi, you can contact Ratan Jha. He is a Google certified AdWords professional and a top contributor to the AdWords community. Visit for more information.

How to Grab a Job in the Digital Marketing Industry?

11184074 - smiling young student posing in a classroom

11184074 – smiling young student posing in a classroom

The digital marketing industry has witnessed amazing growth and will continue to grow even further in coming years.

With its vast growth and usages, huge job opportunities are coming up for aspirants looking to start a career in this field. In India, the digital marketing is still in a nascent stage. But, the industry has already gained wide recognition with businesses allocating separate budget for different online marketing strategies. It shows the significant rise and acceptance of digital marketing as a new tool of procuring consumers for brands and companies.

The digital marketing or search engine marketing is a broad term. It includes promotion of products and services with the application of internet in paid or organic ways. With the passage of time, new strategies have come in the market, which could be studied or specialised individually. Here are some of the subset of the search marketing:

  • Pay Per Click
  • Search Engine Optimisation
  • Social Media Marketing and Optimisation
  • Email Marketing
  • Content Marketing
  • Data scientist, and others.

Numerous profiles are available for aspirants to study and acquire relevant knowledge. There is a huge demand for digital marketing specialist, PPC expert, SEO specialist, and others.

Aspirants can enrol in SEM training in Delhi to learn the latest strategies and techniques. As the industry is evolving continuously, the courses should be advanced containing basic to higher level of information. The certificate course will be useful in building a career in the search marketing.

Apart from that, there is a separate course for PPC training in Delhi. In the course, students learn setting to optimisation of the ad campaigns. The students are trained on the live projects to learn to run the campaign to the international standards. Training is offered on management of ad campaigns to reach to targeted audience to get more conversions. Optimal ranking is gained optimising the quality score to the industry standards. Hence, the aspirants get hands-on training and knowledge to get a job in the industry after completion.

Want to study PPC or SEM course in Delhi?

Contact us to enrol in the next course to start a career in this field.




Top Benefits to Hire a PPC Expert for Paid Advertising

The Pay Per Click advertising is a popular form of advertising in online marketing. It enables businesses to garner qualified leads and sales from online sources, quickly. Soon after setting your advertising campaigns, it will start ranking at the top and bring desired traffic. Succeeding in the PPC advertising is a hard nut to crack. It requires proper management and optimisation from the starting to achieve the end goal.about-us

The best way to get success in the paid advertising is hiring a PPC expert to manage ads right from the beginning. You need experience and expertise in creating campaign relevant to your products and services. The keywords should be selected based on the search volume and performance. Targeting can be made based on the potential customers in the campaign.

An expert can guide and offer the best optimisation using the analytic to reach the targeted audience. It is useful in optimising the campaign based on the end goal, geolocation, and user virtual personas. To get an appropriate result, an expert can provide the right help to you.

Giving your campaign to experts for management need money. If you don’t want to spend money on the services of experts, you can manage the campaign yourself. However, it is not advisable to maintain the campaign yourself unless you have experience and expertise in this field.

Consulting with an AdWords consultant is the first step towards successful management. As every click on the ad campaign costs money, proper management is important. You will get guidance and help in making the campaign relevant to avoid unnecessary clicks.

Guidance on optimising the campaign helps in improving the quality score which ranks your ads higher in the search result. It improves your click-through-rate bringing potential customers directly to your website. Getting qualified leads help in increasing your conversion and ROI of your business. The experienced experts can help in optimising your website based on the end goal of business.

Want to succeed in PPC advertising?

Contact our PPC experts to get a detailed PPC proposal for services. Speak to our experts today.



How an AdWords consultant makes sure that your business flourish?


The increasing use of Internet marketing to create awareness about products have led to companies using different techniques of Search engine marketing. Search engine marketing in itself is a vast field which involves the use of methods like Pay-Per-Click, Cost per impression and Search engine optimisation.

The acceptance of Search engine marketing or SEM gets measured with the fact that in 2007 US advertisers spent $24.6 billion on search engine advertising. Google is the leader in global search engine market with a market share of 89%. A technique employed by tier-1 search engines to attract more traffic to websites is PPC or Pay-Per-Click.

PPC “display” ads or banner ads are shown on websites with related content that have agreed to show ads but are not pay-per-click advertising. The social networks such as Facebook and Twitter have adapted themselves and are using PPC ads as marketing tools.

Organisations hire PPC experts to carry out the PPC campaign successfully, and with the help of cost per impression and cost per click, they can assess the cost-effectiveness and profitability of campaign. Thus, clicks in a way act as a means to measure interest.

The cost involved in PPC campaign is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The cost per click is variable and dependent on the model of PPC which gets followed.

An essential part of a PPC advertising campaign is the AdWords consultant. They help organisations in the management of PPC campaign. Some of the benefits which are associated with the AdWords consultant include- decreased monthly cost while maintaining click volume, reduced CPC and increased impressions and increased click-through rate.

Ratan Jha is a Google certified AdWords professional and a top contributor to the AdWords community. He helps businesses to carry out successful PPC campaign and increase their visibility among potential customers. For more information contact